One of the basic
rules of marketing is to keep up-to-date with the buying habits of customers.
No matter what product and service you are offering, it is important to ensure
that it is visible to the customers wherever they are. Smartphone users are
increasing daily and SMS is a very effective way to be used in marketing of
your products and services.
There are
several reasons for using SMS Marketing. Sending a bulk SMS to all your
customers does not take longer than sending an SMS on your own phone. It will
help you save your precious time. It helps to make your business mobile
friendly. Customers have access to SMS and they know how to use it, therefore
they like this. It is a direct way of communicating with the customer.
Customers sometimes ignore leaflets, advertising and even emails and prefer SMS
which is a small and simple way to send and receive messages instantly.
Furthermore,
marketing in this way generates instant leads with little effort from you and
your customer. It makes customers feel special. SMS campaign is affordable for
businesses of all sizes and there will be a greater chance of a healthy return
on investment. This method helps in capturing information from customers such
as email addresses, survey responses, product numbers, zip code and much more
through text messages. Text messages are opened by customers almost all the
time while emails are opened only less than half of the time. This fact makes
text messaging to the customers more effective in terms of marketing. Text
messages are limited in size and should be to the point, therefore everything
you say in the text is precise and concise. So, customers get exactly what you
want them to know.
Besides, SMS is
not just used for confirmations and announcements. Many marketers are using it
to foster loyalty among customers, boost conversion rates and build lifelong
customer relationships.
