Mobiles have replaced watches, calendars, cameras and of course the way people communicated previously. This is one reason because of which you will find no person leaving home without this important gadget in present times. Knowing this no one can deny the significance of SMS messages, especially for marketing purpose. For every industry mobile marketing has proved its worth when deployed. For advertising agencies also text messages can prove to be an important source of advertisement helping campaigns to enjoy better ROI.

For your advertising agency SMS messages can also be used as an important communication and advertising resource that can help you reach your clients and can also help you get more. Some ways in which you can integrate SMS marketing in your advertising agency are as follow:

Stay in touch with existing clients

Being part of advertising industry you can understand how tough the prevailing competition in the market is. So, to sustain in such competitive environment, it is important that you stay one step ahead, especially in terms of services, technology, communication and innovation. This is what text messages will help you achieve. SMS messages to your clients can help you remain in contact with your clients and also enable you to respond them promptly. You can also integrate unique features like QR codes that can hope you acquire new clients more easily. Whether you need to send promotions or announcements SMS message is the perfect way to do so.

Email marketing

One other way in which you can use SMS for the benefit of your advertising agency is through Email to SMS services. With the help of this service, you can integrate your email marketing campaign with SMS service. You can send messages to clients for subscription facility for the newsletter of your company. Responding through email to queries of clients and sending the response, as SMS can establish better communication between the agency and your clients.

SMS campaigns for clients

SMS messages can also help you enhance the business of your clients as you can facilitate your clients by running SMS campaigns for their products and services. For this advertising agencies can opt for branding which can be modified as per the needs of your clients. With the help of mobile keywords, you can set up a successful SMS campaign that can enable your clients to accumulate mobile numbers of their potential customers.

Knowing how to use mobile marketing for the progress of your advertising agency and for the growth of your clients can help you earn repute of professionalism and competence in the industry. 

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You may have observed that many businesses have incurred unlimited benefits by incorporating advanced SMS marketing strategies in their marketing campaigns. However, if you are an owner of a small scale business and unable to get your desired results from implementing SMS services, then it is time to give your strategies a second thought. According to a survey, it has been concluded that companies earn more than 80% of their revenue from their loyal customers only. This is because of which most of the giant businesses value loyalty programs via SMS for correspondence with their valued customers. However, the question is why these marketing strategies are not working for you?

To answer this query, it is important to analyse your ways in which you are deploying your SMS marketing strategies. Following are some mistakes that you have to rectify if you want to avoid failure in this regard:

Avoid DIY

Being the owner of the company you may want to manage all on your own to save resources. However, the marketing campaign is one aspect of your business that can define the direction of your business and thus requires proper time and planning. Therefore, it is always recommended to run a successful SMS marketing campaign always hire a dedicated professional who can devise and deploy marketing strategies according to your business needs.

Limited resources

When you own a small scale business usually it happens that you have limited resources available at your hand and you may not be in a position to hire a dedicated professional for your marketing campaign. In such scenario, you can prefer making a contract with third party companies offering services of mobile marketing. This can not only help you save your resources and valuable time, but can also get you results in less time.

Expense vs. Investment

Not knowing what you are spending on can make it even more expensive. So, spending money on buying software will prove to be expensive, especially if you are not sure how to use it right. Hiring the services of professional and reliable SMS service providers should not be calculated as an expense rather it should be valued as an investment that can ensure better ROI.

Repetitive messages

This is one common mistake that most businesses make and lose their loyal clientele. Sending same type of promotional messages, again and again can put your customers off. This is the point where you need to be creative. To develop better interaction with your clients you can also use 2 way SMS service and will notice an increase in the number of your loyal customers.

Avoiding these mistakes can help you use this marketing strategy for growth of your small business to the bigger one.

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